Why Is Mattel The important Toy Manufacture?

If you manufacture by revenue, Mattel Inc. Is the largest toy business in the enTire world. It was founded in 1945 by Matt Matson and Elliot Handler, who combined their two first names in order to originate the name of the company. Mattel's longest running and most iconic toy goods is the Barbie Doll. Barbie was created 1959 by Ruth Handler, the wife of founder Elliot Handler. At the time there wasn't a precedent in America for Dolls for young girls that absolutely looked like adult woMen. The idea was originally greeted with a good deal of skepticism, but Ruth recognized that this was a potential untapped market, and she ultimately persevered. Due to her passion, Mattel became the first business to successfully capitalize on an adult frame Doll marketed specifically towards an audience of young girls seeing to play pretend as an adult role model.

The marketing of Barbie brought about an additional one world first for Mattel. This was the first time in which a toy had been extensively marketed over the untested media of television. It was a huge success, and the example has since been extensively copied throughout the decades by toy manufacturers seeing to gain an audience for their new products. Mattel's success can be at least partially attributed to its bold actions that have made it an innovative pioneer in the children's toy industry.

Mattel owns the rights to a plethora of different predominant and superior toy brands, along with Hot Wheels, Magic 8 Ball, Cabbage Patch Kids, Rock 'Em Sock 'Em robots, See 'n Say, Fisher Price, Matchbox, Pound Puppies, and Polly Pocket, among others. Mattel also manufacturers Dolls and activity figures for a collection of different fictional favorites such as Monster High, Ghost Busters, Batman, Superman, Toy Story, He-Man, She-Ra, hanger-on Bob quadrate Pants, Justice League Unlimited, Rugrats, and The Simpsons, among others.

Mattel also owns the rights to manufacture several popular games, such as Uno, Skip Bo, Pictionary, Cinq-0, Lie Detector, Apples to Apples, Othello, Scene It, Kerplunk, and more. Mattel is unmatched in its extensive lines of products, and has been in the business of providing quality toys and games to children and the whole family for over 50 years. They've got their corporate hands into so many products that are on the store that we all know and love that it's sometimes startling to realize just how much a part of all our lives this business absolutely is.

Far beyond just manufacturing Barbie, as incredibly iconic and popular as that doll line has become, Mattel is a major force in the toy manufacturing industry that has created an very extensive array of products that are often iconic in their own rights, not to Mention very popular. It's impossible to go straight through childhood without being introduced to a goods that has been dreamed up and created by the innovative and pioneering minds over at Mattel Inc. This business absolutely deserves our recognition as possibly the biggest player in the toy game, creating quality toys that children are sure to enjoy for generations to come.

See our Author's box below for a current list of the Top 10 Toys of the year.

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